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This week's feature

Snapchat’s Success Stories

In an article published in Slate, a journalist explained that the over-25 crowd was just too old for Snapchat! Rarely has an app left a whole generation of cybernauts so utterly baffled. After all, the 25 – 50 somethings built the Web and came of age with it. But while Snapchat is a global success, it mostly appeals to a generation born with the Internet already up and running. And maybe that’s just it: what seems superficial to some seems natural to others. So, are Snapchatters taking trivial to new heights or are they just living the life (“I snap therefor I am”)?

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Maybe it just depends how you look at it. At any rate, one thing is for sure; Snapchat’s been adopted by young-hip-digital urbanites, and it’s already created its share of stars. That’s the phenomenon we’re going to dig into in issue #58 of Orange Pop: Snapchat’s Success Stories” with:

  1. The first-ever clip shot with Snapchat
  2. A data flash on the photo/video messaging app’s skyrocketing success
  3. The day DJ Khaled became the King of the Story
  4. An exclusive interview with app art-star: Geeohsnap
  5. 5 tips to up your Snapchat game
  6. The three friends behind the famous ‘Miami’ filter
  7. Who’s who of Snapchat’s pioneers

Fasten your seatbelts, destination pop culture!

As Evan Spiegel, the man who came up with Snapchat, quipped:

Somewhere along the way, when we were building social media products, we forgot the reason we like to communicate with our friends is because it’s fun.

Hell No: The first clip made with Snapchat!

Music - July 20, 2016

Ingrid Michaelson. The name doesn’t ring a bell? Well, it’s her melodious voice on a lot of unforgettable songs from series like Property Brothers and Grey’s Anatomy. Last year, a host of series actors paid her homage by appearing en masse in her clip Time Machine.

At present she’s creating a lot of buzz with a homemade video she turned out in a mere four weeks. It’s already clocked a cool 900,000 views since she posted it in late April. I mean, hey, who’s never snapped pics of themselves with their buddies, pulling faces and projectile vomiting in technicolor? The pop diva managed to whip up a global mania with Hell No, the first 100% DIY clip shot entirely by Snapchat and enhanced using the app’s filter features.

In addition to being totally “Kawaii,” she was bright enough to ride the Snapchat wave, a global craze that counts 150 million users daily.

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Snapchat’s success story

The infographic - July 20, 2016

It’s no flash in the pan!

infographic-success-story-snapchat-dataviz

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3 questions to Geeohsnap, 3rd Millennium art star

The 3 questions - July 20, 2016

The Norwegian Geir Ove Pedersen, globally known as Geeohsnap, has become one of the app’s stars with his Random People Project. He snaps ordinary people and enhances the photos by drawing on them, adding a few artistic touches. His idea caught the attention of some heavyweight brands that have brought him onboard. A Snapchat success story.

Orange Pop: When and why did you decide to use Snapchat in your graphic creations?

Geeohsnap: It was fall of 2014 and I had just downloaded Snapchat. I was sitting in an airport lounge checking out the app while waiting for a delayed flight. I saw a person reading his newspaper and he looked like he was really tired of waiting. I thought to myself, “This person would probably like to be somewhere else right now”. Then the idea struck me. What if I could transport him to another place? Then with Snapchat I took a sneak picture of him and started to draw. The person reading his newspaper was suddenly on an epic journey on a rocket to the moon.

O. Pop: What do you find attractive about Snapchat as an artistic medium?

G: it’s fun to create multimedia images. Taking ordinary, hum-drum photos and adding graphics to transform them into something interesting is a blast. I push myself to be creative with the snaps I shoot because I don’t use any fancy software enhancers. That’s the beauty of it – I post the images right away and they remain in my story for a mere 24 hours, then they’re gone forever, though sometimes I post them on my Instagram page if they’re really sensational.

O. Pop: What made you realize your art on snapchat was becoming something huge?

G: In fact, I had an inkling that this could become something big the moment I sent my first snap from that airport lounge to my 10 followers. The feedback was so positive, I said to myself, “If I can brighten 10 people’s day, why not do it for the whole world. I chose the alias Geeohsnap and set up the Random People Project. Then one fine day, the project went viral and I became a Snapchat celebrity. I quit my job and started working full-time as a strategic consultant and influencer for Snapchat. These days, I have about 60,000 Snapchat friends.

Geeohsnap-artiste-star-snapchat-random-people-project

The artist at his easel © Magnus Wintersborg

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TOP 5 mistakes Snapchat novices make

Gimme 5 - July 20, 2016

1. The filter error: 20 April 2016, Snapchat released a new gismo – the Bob Marley filter, complete with jiffy-pop hat, dreads, and ebony skin. It touched off a social media storm because the filter reminded everyone of the blackface vaudeville actors, American comedians from the early 20th century who painted their faces black to amuse the audience (whites, of course). And of course it was Kylie Jenner, one of the Kardashian sisters, who got internauts hopping mad by using the filter with exquisitely poor taste.

2. The selfie binge: To become a Snapchat star, you definitely have to put yourself out there. But don’t go overboard! For sheer boredom, nothing beats a never-ending series of selfies. And get this: in 2014, the American Psychiatric Association listed excessive selfie shooting as a mental disorder…

3. Screen shots: The whole point of Snapchat is that the photos and videos are erased as soon as they are viewed. Some people, though, just can’t let it go, so they take a screen shot which goes out to your viewers and usually bores them to tears. There are other, more discreet methods for archiving. But, hey, you didn’t hear it from us, OK?

4. Mass snap: Look, if you want to keep your followers, you’re going to have to drop the mass snap and quit sending out pics like they were Christmas cards. Mass snaps look normal enough but they have zero interest. Personalize them and avoid boring your mom with stuff that’s really just for your girl/boy-friend.

5. Loose the food: You get the feeling these days that everybody adores the plate shot, but that’s only because Instagram is the best way to make a scrawny shrimp look like a Maine lobster. Go easy on the grub, though, unless you have three-star chef creds like these celebs.

un filtre monstrueux ! ©Orange Pop

a freaky filter! ©Orange Pop

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Shabaz Mallick, Kelvin Hodge and Chidlet Pierre, the three graphic artists who came up with the filter ‘Miami’

Who's who - July 20, 2016

Kim Kardashian, DJ Khaled, and a galaxy of other stars use their filter. But Shabaz Mallick, Kelvin Hodge and Chidlet Pierre, the three friends who came up with the famous Snapchat filter don’t seem to have let celebrity go to their heads.

Their creation, however, is savoring the limelight. Their filter overlays the mythic city’s symbols (palm trees, dolphins, swimmers, and an ibis (mascot of the University of Miami) to give your snaps some serious south Florida glam. These three creative guys founded a start-up called Community Goods, riding their Snapchat success to all kinds of graphic projects in fashion, both for-profit and for charity. Miami’s got three new favorite sons.

community-goods-createurs-filtres-miami-snapchat

They’re celebrating by… renovating a pool © MiamiNewTimes

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Who were Snapchat’s earliest stars?

The killer question - July 20, 2016

Way before DJ Khaled, Kylie Jenner and other global glitterati started using Snapchat, Evan Spiegel’s app thrust a whole bunch of creative un-knowns into the limelight. Soon after Snapchat took off, in 2013, young talents like Platco, Jarre, ChrisCarm and of course Shonduras started churning out all kinds of crazy images.

For Shonduras (the alias of Shaun McBride) Snapchat was a springboard to success. He was the first person to make money from the new app, by including brand-name products in his photos. Since then, everybody is trying to follow suit!

shonduras-premieres-stars-snapchat-platco-jarre-chriscarm

Surprise! It’s Shonduras! © forbes.com

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The day DJ Khaled became the King of Snapchat

Shine at parties! - July 20, 2016

One fine day, famed Miami rap producer DJ Khaled was out in the deep blue, doing a little jet skiing. He got totally lost at sea and spent the entire day trying to find his way home. He documented his odyssey on Snapchat. As the sun set, with his jet ski running on fumes, DJ Khaled finally spotted the coast, made shore, and ended his story. The rap mogul’s Lost-at-Sea episode turned him into Snapchat royalty.

He was instantly catapulted into Snapchat stardom, with 2 million followers a day visiting his account. Just goes to show – cybernauts love adventure.

dj-khaled-roi-snapchat-story

The American press is crazy about DJ Khaled © Bloomberg.com

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The first (horror) movie made with Snapchat

Stories - July 20, 2016

With more than 150 million daily users, it looks like Snapchat is now more than just an App. Last April, the Instagramers/Youtubers Andrea Russett and Sean O’Donnell performed during 5 days in short snaps relating their trip to the Sickhouse (should we say the haunted house…).

What the millions of viewers did not know was that they were attending to the premiere screening of the first movie made on Snapchat. Produced by Indigenous Media, the movie is now available on Vimeo for 5.99$. Following the tremendous success of the project – more than 100 million viewers on Snapchat – the production is already thinking about Sickhouse 2. Be ready to shake little ghosts!

 

 

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When Snapchat Geofilters are relocating

Stories - July 21, 2016

Early 2016, Snapchat was launching an on-demand geofilters. From now on, anyone will be able to buy and customize their own filters associated with its location. Their use is varied, whether for a brand campaign or a private event: Geofilters have a bright future.  Simultaneously, it opens the way to small and medium-sized companies that can create a business out of it, as third parties.

The American startup TheMakeshake is an online marketplace that is selling tailor-made geofilters designed by independent artists. Indeed, the arrival of on-demand filters has emerged new career opportunities for geofilters designers, a new trendy job. Even the Pokemon Go wave surely did not escape to snapchat geofilters.

To learn more, we suggest you to read the great piece written by Krishna De, here. And more than ever, don’t forget your smile 🙂

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“It’s not Facebook, it’s not Twitter, it’s Snapchat”

Stories - July 22, 2016

Mashable digital magazine created the Social Media Day in 2010. During that day, influencers and social media specialists meet up to talk about social networks through their global ecosystem. Carlos Gil, the global head of Social Media for BMC Software – and also a Snapchat Strategist – has been invited this year as a keynote speaker.
Social Networks were a key turning point in his life, that is why it is important for him to tell the story. He was laid off in 2008 because of the economic downturn (he worked in finance). His mother advised him to go on Linkedin (the beginnings of this professional social network at that time) and thanks to that, he was able to find a job. Now he is a social media expert and provides advice to brands about how to engage an audience on Snapchat. Who would have thought?

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Masterpiece on Snapchat does exists

Stories - July 25, 2016

Matt Fogarty is a Snapchat artist of a new kind which differs from the others. Its originality: it uses stickers and emoji to make famous portraits and masterpieces which he then posted on its Snapchat.

But make no mistake, this is a long process: 6 hours to 8 hours and an average of 500 emoji are needed to create such snap … even if it disappears 24 hours later.

Recently, Matt Fogarty realized the DJ Khaled portrait by using shaped key as emoji, an implied reference to his latest album: Major Key. If you don’t want to miss his ephemeral masterpiece, subscribe to his stories on MF721!

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GhostCodes: Discover app for Snapchat

Stories - July 26, 2016

You’ve probably already heard about the concept ‘Discover’. Snapchat created this feature to discover media information whereas it appears that the app is giving less interest to the ones who contrinuted to it success: Snapchatters.

Today the App GhostCodes gives the opportunity to discover new people to follow on Snapchat. Those people named ”ghosties” have a profile defined into a category (Music, storytellers, celebrities, family, travel..) and based on users’ interests. The profiles are also connected to social media (facebook, twitter) and give an access to the ghosties’ accounts. In addition, you can vote using “kudon icons” to choose your favorite snapchatter by category.  Ghostcodes is made for everybody.

This is probably whay they are Snaphappen partner, the 1st Snapachat event that will take place in London the 22 September 2016 and will gather the biggest influencers on the app.

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See you next week!

To be continued - July 20, 2016

Next week, we’ll show you how easy it is, to step from URL to IRL! ☝️

 

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