In an article published in Slate, a journalist explained that the over-25 crowd was just too old for Snapchat! Rarely has an app left a whole generation of cybernauts so utterly baffled. After all, the 25 – 50 somethings built the Web and came of age with it. But while Snapchat is a global success, it mostly appeals to a generation born with the Internet already up and running. And maybe that’s just it: what seems superficial to some seems natural to others. So, are Snapchatters taking trivial to new heights or are they just living the life (“I snap therefor I am”)?
Music - July 20, 2016
Ingrid Michaelson. The name doesn’t ring a bell? Well, it’s her melodious voice on a lot of unforgettable songs from series like Property Brothers and Grey’s Anatomy. Last year, a host of series actors paid her homage by appearing en masse in her clip Time Machine.
At present she’s creating a lot of buzz with a homemade video she turned out in a mere four weeks. It’s already clocked a cool 900,000 views since she posted it in late April. I mean, hey, who’s never snapped pics of themselves with their buddies, pulling faces and projectile vomiting in technicolor? The pop diva managed to whip up a global mania with Hell No, the first 100% DIY clip shot entirely by Snapchat and enhanced using the app’s filter features.
In addition to being totally “Kawaii,” she was bright enough to ride the Snapchat wave, a global craze that counts 150 million users daily.