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This week's feature

Poppin Packaging

Homer and Marge Simpson plastered over jars, Evian bottles designed by Christian Lacroix, a Grumpy Cat faced Happy Meal, Pepsi using emojis on their labels… Pop culture invites itself on the products of our daily life, and people seem to love it! Surely between a regular red and white can and a Karl Lagerfeld-designed one, you’d choose the latter one, right?

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When packaging is used as a tribute

Stories - March 29, 2017

While a good packaging has become essential to stand out on the shelves of a store, some brands or artists have even used it to pay tribute to iconic figures of pop culture. See for yourself:

1. The Jordan box which celebrates the 20th anniversary of Space Jam. Shaped like a drawer, this edgy box contains Air Jordan XI’s aka the sneakers Jordan wore in the movie, but also a DVD, a jersey and a water bottle; in other words the perfect basketball gear.

space-jam-box-nike© Complex/David Cabrera

2. Pepsi’s Back To The Future bottle. On Oct. 21, 2015, the date of Marty’s arrival in the future, Pepsi released a bottle similar to the one he orders in the movie.
Only 6500 copies were produced and sold for $ 20 each.

pepsi-back-to-the-future-bouteille© Pepsi

3. The German football team on Kinder Chocolat wrappings during Euro 2016. During Euro 2016, Kinder decided to temporarily put the boy who appears on the packages on the sidelines and replace him with the members of the German soccer team.

kinder-packaging-equipe-football-mannschaft© Kinder

4. Ruby Spark’s fragrance collection celebrating Disney’s villains. Seems like we’re not the alone thinking that villains are the best Disney characters.
Ruby’s fragrances – each shaped and designed around a specific mischief-maker – help us answer a question we’ve been wondering for years: what does a villain actually smell like?

parfum-disney-packaging© Ruby Spark

5. Zenith’s tribute to the Rolling Stones. When the watchmaker tributes the legendary Rock band, it is anything but half-hearted: nearly a quarter of a million for each of these 5 pieces, which were heavily influenced by the Stones’

Zenith-Academy-Christophe-Colomb-The-Rolling-Stones-7

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The TOP 5 Best vinyl movie soundtracks covers

Gimme 5 - March 29, 2017

12in x 12in, these are the dimensions of a record album cover. While some keep it simple and play it safe, others use their cover arts as distinctive design pieces!

1. Stars Wars: The Awaken Force: The design of the cover might reminiscent of the movie’s opening sequence, yet the discs have a very peculiarity: 3D holograms of the Millennium Falcon and a TIE Fighter appear above the vinyl when it plays! A technical feat by artist Tristan Duke that makes it a MUST HAVE for any fan of the Georges Lucas saga!

2. Jurassic Park Original Motion Picture Soundtrack: Only a few thousand copies have been pressed of the remastered classic soundtrack by composer John Williams. Two special editions were issued: an amber-colored one with the mosquito, which in the movie has the DNA of the first cloned dinosaur on it, and another one, which is a replica of the collar of the dilophosaurus. The covers would made great posters too.

3. Batman Animated Series Soundtrack: When it comes to vinyls, the main attraction is not the disc in itself, but rather the music etched on it. Website Mondo, a film-based by-products specialist, wanted to turn things around. Case in point: its reissue of Batman’s soundtrack, which boasts a superb bat-shaped vinyl inside its yellow sleeve. Well done, Mondo, well done!

4. Ghostbusters OST: To celebrate the comedy’s 30th anniversary, a special edition vinyl has been released; the white cover mimicked the movie’s giant marshmallow that was trying to destroy the city of New York. The set was full of surprises such as 3D posters as well as a marshmallow-looking disc.

5. The Great Gatsby Soundtrack: Laser engraved birch wood sleeves, silver and gold reflective metallic discs: this is what the very luxurious and very limited edition of Baz Luhrmann’s movie adaptation of The Great Gatsby looks like. When Art Deco and vinyl meet, its the best of both worlds.

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Erik Wallenberg, Tetra Pak’s founder

Who's who - March 29, 2017

Erik_Wallenberg_inventor_of_Tetra_Pak_first_package

Engineer Erik Wallenberg and the very first Tetra Pak prototype © Wikipédia

 

Story time! This week, we tell you everything about one of the most revolutionary packagings in history: the Tetra Pak. Invented in 1944 by the Swiss engineer Erik Wallenberg, it is the flagship product of the Swedish company of the same name. Though it has been produced in every shape, size, color, and texture ever since, initially the Tetra Pak was a practical and commercial application of a complex geometric figure, the tetrahedron, already studied by the builders of large Pyramids of Egypt 4500 years before.

The Tetra Pak is a very good example of the power that packaging can have on our eating habits. Today, children and even adults do not disassociate fruit juices from their individual rectangular Tetra Brik packaging. Some would almost forget those are actually FRUIT juices.

This is precisely what Japanese industrial designer Naoto Fukasawa wanted to prove, creating a very original packaging: bricks which shapes, colors and even textures correspond to the fruit juices they contain. The result was astonishing!

Another Australian designer, Preston Grubb, has come up with a whole other concept: individual Tetra Briks filled with juice which, when pieced together, take the form of an orange.

Clearly the Tetra Pack mania, initiated by Wallenberg, isn’t slowing down anytime soon!

packaging-tetra-pak

At first there was the fruit © Dark Design Group

 

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Smiling Paint Pocket

A picture says it all - March 29, 2017

Pentawards-2016-045b-Springetts-Dulux-Kids

Introducing the edgiest bucket paint in the world! It comes courtesy of London’s Springetts Brand Design Consultants. They’ve designed a very pop and very innovative packaging for the Dulux brand in a bid to make children paint their rooms by themselves; using vivid colors and easy to apply special paint.

Inspired by the visual language of the emojis, the pots have been colored with the same shade as the ones they contain, their handle turned into a broad smile and two small malicious eyes have been included for good measure. The reaction has been fantastic, so much so that the studio was awarded the Gold Pentaward for the Best Concept of 2016 at the ceremony for their packaging creation.

So, let us know, which color are you?

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What does every designer have in their pocket?

The killer question - March 29, 2017

 

Answer : a “Pantone Condome”.

Quite early on, designers are faced with the idea of “Form and Substance”.
The creative minds over at Russian agency Dark Design Group wanted to explore that whole concept by applying to condoms the visual codes and some of the colors of the mythical Pantone color chart.

Each pack of condom represents one of the famous Pantone cards, put together they form of color chart. Each color is related to a fruit and therefore to its scent. Very clever!

Although the idea is still at a development stage, it sure has made an impression on the creative community and could quite possibly lead to a commercial application. Until then, keep that in mind: “No Glove, No Love”

packaging-pantone

What a colorful and cheeky packaging © Dark Design Group

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Buzzing designer Angelina Pischikova, creator of insect-themed packaging

The 3 questions - March 29, 2017

At creative agency AIDA Pioneer Group, designer Angelina Pischikova has conceived alongside illustrator Anna Orlovskaya an insect-inspired collection of packaging. Created for the CS Electric Group, they’ve already got the whole web buzzing.

Orange Pop: Transform the bulbs into insect bodies. How did you get the idea for this packaging?

Angelina Pischikova: I studied books on physics and the history of the invention light bulbs. Also, inventor Thomas Edison ‘s words that a firefly is an ideal cold light source prompted the idea of comparing the various forms of light bulbs with various insects. The idea to merge an insect with a light bulb belongs first to nature. Just repeat it one to one would have been quite boring.

O. Pop: According you, why is packaging so important today? Also, What are the secrets of good packaging?

A.P: Packaging design is primarily about a sale. In the modern world of abundance of any categories of goods it is important to       differ. To sell your goods you need to convince buyers that it is better than the goods of competitors and will give the buyer exactly what he wants. Good packaging has a thoughtful functional design, it is ecological, pleasant to the touch, and it provides information and attracts the eye.

O. Pop: Do you think people could buy these bulbs especially to have the packaging?

A.P.: Why not! The three sides of the package are folded into one big bug with widely spread wings. In the illustration, there are many details specifically for this package to be considered as long as possible, as for the study of insects in biology class.

angelina-pischikova-designer-creatrice-packaging

Angelina Pischikova, enlightened designer 🙂

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The many secrets of David Bowie’s latest album cover

Music - March 29, 2017

When in early 2016 David Bowie released « Blackstar », his final album, the world had no idea of all the hidden elements included in its vinyl artwork. In the Grammy winning packaging by Jonathan Barnbrook, fans have been finding elements such as constellations, a 3D lyric-sheet and a bunch of black stars, which echo the album’s title. When asked about the hidden content Barnbrook said that he’d rather not go into details about it as it’s all open to interpretation: « let’s just say, if people find it, they find it. If they don’t, they don’t.” He concluded by saying that many secrets still haven’t been discovered.

It’s been announced that Barnbrook has been tapped to create the cover art for the vinyl edition of Bowie’s posthumous EP « No Plan », we can’t wait to find out the many stories that will be told this time around. Even in the afterlife, David Bowie has a way of keeping us on the edge of our seat!

 

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Sneakered: How to turn your packagings into sneakers

Stories - March 29, 2017

At the height of its fame back in the 1950’s, Pop Art changed culture forever and although it lost a bit of steam in the mainstream lately, it keeps inspiring artists around the world.

Like many others before him, Gianluca Gimini uses basic consumer goods and turns them into art pieces. If Warhol’s weapons of choice were photography and painting, Gimini has opted for design by creating sneakers based on the appearances of said goods.

Aptly named “Sneakered”, it might sound crazy but we promise you the result is crazy: just have a look at his Instagram account!

Café Paulista is a product of Lavazza, a 120 year old Italian company with an excellent reputation worldwide. Paulista made its debut in 1960, with a branding and advertising campaign curated by, none other than, Armando Testa. There is an incredibly strong sense of brand around this product. Café Paulista tin cans are actually a collectors item and this particular brand sure didn’t need me as an ambassador to underline the exquisite quality of its package design. But then again, how could I resist the temptation of drawing a shoe with a little poncho? #gianlucagimini #behance #berlinerfahrradschau #armandotesta #paulista #cafepaulista #sneakered #sneakers #kicks #shoe #shoes #illustration #illustracion #rendering #render #digitalart #digitalpainting #graphicart #nike #italianpackaging #packaging #process #processporn #processart #packagedesign #thedieline #packagingmuseum #branding #cobranding #coffee

Une publication partagée par Gianluca Gimini LTD (@gianluca_gimini) le

As much as this is a tribute to Gimini’s childhood shopping sessions, it is also a great compliment for the packaging world. Hopefully it will serve as extra inspiration for the industry that keeps inspiring us whether we notice it or not.

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Do NOT throw Google’s phone boxes away

Stories - March 30, 2017

Will Google ever NOT be innovative? We doubt it and we couldn’t be happier!

It is being reported that the super company is planning on packing some of their Virtual Reality-optimized phones in cases which double as low-end VR viewers.

It would be a way for Google to raise awareness of the VR experience by providing a preview of what consumers can expect from a premium VR headset.

Google-RSSAfter launching its VR platform, « Daydream », in 2016 and shipping over 10 million of its low-cost cardboard devices, the company is obviously looking to become the market’s leader or as Brahim Elbouchikhi said at Google’s 2016 I/O development conference « our intention is to operate at Android scale, meaning hundreds of millions of users »

You’ve been warned, next time you order a Google product, do not throw the box away 😉

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The truth about Kinder Surprise's yellow toy capsule

Stories - March 31, 2017

STOP THE PRESSES!

It’s been brought to our attention that a mystery involving an egg-shaped chocolate is still making waves on the Internet.
Today, a few weeks before Easter, we will officially answer the question you’ve been asking yourself for years… maybe even decades

Why is the Kinder Surprise toy capsule yellow?

No, « why not ? » is NOT an adequate answer, there’s a very simple (and oh-so-logical) explanation that might have gone over your head during all these years.

Because it is an egg yolk!


The face you’re making right now, right?

You’re not the only one, Twitter has been going crazy about it too

 

Glad we could help you solve this 2.0 enigma… and don’t trust your friends who say they knew all along, they’re probably lying :-p

Goes to show that sometimes, even when it comes to packaging, less is more

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Unboxing: the YouTube craze takes over the Samsung S8

Stories - April 04, 2017

Packaging culture has even taken YouTube by storm: nowadays, it’s all about « unboxing », in other words unpacking of new products in front of a camera. For every big release, whether in tech, beauty or even gaming, you can be sure you’ll find a YouTube video that puts on display everything you can find inside the package.

The much-anticipated Samsung Galaxy S8 has seen tons and tons of unboxing videos made about it. We’re not sure if it’s the Samsung effect or the unboxing one, but in less than a week, the video below has amassed over 2 millions views.


Such a fancy briefcase!

We also adore this father-daughter moment… plus it is Star Wars related! #PerfectMatch.

And look at Nike’s latest packaging for their Air Vapor Max shoes. It’s an actual air bag!

We wouldn’t be surprised if celebrities jumped on the unboxing bandwagon, it’s obviously a format that people seem to love.

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... and now it's time to recycle

Stories - April 04, 2017

After everything we’ve showed you this week, it is now time to recycle your packagings!

With over 2 million followers on YouTube, Remi Cruz has teamed up with Garnier and DoSomething.org – the largest organization for young people and social change – in a bid to encourage young people to recycle their beauty products.

Named “Rinse, Recycle, Repeat”, the campaign aims at making a positive impact on the environment by keeping 10 million bathrooms empties out of landfills by the end of 2017… and as  it’s on YouTube, to create colorful and fun bathroom bins at the same time.

To make things even more interactive, they came up with a competition so that college students can win a 5 000$ scholarship.

With YouTubers slowly becoming the voices of their generation, DoSomething.org hit the nail on the head by enlisting Cruz as an ambassador. Hopefully, even long after this campaign, she will keep telling her audience about what needs to be done to protect our beautiful planet.

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See you next week!

To be continued - March 29, 2017

Next Wednesday, tears and chills are to be expected. We take you back the most touching celebrity speeches!

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