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This week's feature

Celebrities who (really) care about the planet

According to UNICEF, in 2040, 1 child out of 4 will live in an area where access to water will be limited. According to the WMO, 2016 has made history with a record global temperature, the arctic pack ice is slowly but surely disappearing, the sea level has gone even higher that in the past and the oceans are heating up. Climate change is real, and the impact of pollution is devastating already.

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When all is said and done, ours as well as our children’s future are at stakes here! As it is gradually more urgent to do better, and at a time where we can’t seem to find engaging global policies, some celebrities have chosen to speak up and use their fame to further their message.
On the occasion of International Earth Day on April 22nd, we join the movement alongside those pop culture icons
 :

  1. The Leonardo DiCaprio Foundation’s key figures
  2. Our favorite “green” movie stars (after Leonardo DiCaprio)
  3. “W” FOR WATER!
  4. Mundiya Kepanga, the Papuan chief is Robert Redford’s new BFF
  5. Can a celebrity save a sea?
  6. Laurence VEYNE, head of communication at Greenpeace France
  7. Our 10 favorite “green” anthems!
  8. Actor Gael García Bernal is a jaguar…
  9. Adrian Grenier has had enough of paperwork
  10. Jessica Alba and her eco-friendly “classmates” have something to say…
  11. Arnold Schwarzenegger VS Pollution
  12. Harrison Ford, Ed Norton and Reese Witherspoon lend their voice to the planet

So hold on tight as we zoom once again into pop culture!

And as the very talented Jack Johnson said:

The Guitar of Reality means that now audiences worldwide don’t just see climate change happening – they can hear it too.

 

The Leonardo DiCaprio Foundation's key figures

The infographic - April 26, 2017

“We are the last generation that has a chance to stop climate change before it is too late”. You got that right, Leo. Matter of fact, the actor has been vocal about the subject for a long time now.

Impression

 

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Our favorite “green” movie stars (after Leonardo DiCaprio)

Gimme 5 - April 26, 2017

Genuine commitment or “eco-trend”? We often wonder the real motives behind celebrities’ interest for the planet. But when you think about it, does it really matter? Every little bit helps, whether heartfelt or trendy.
Anyhow, here’s our Top 5 of the movie stars we know do it for the right reasons!

1. Marion Cotillard : A Greenpeace activist ever since 2001, she has described herself as a bonafide ecologist. In Congo in 2010 to talk about deforestation, in a cage in 2013 for the release of 30 environmental activists detained in Russia, in Manila in 2015 alongside François Hollande to talk about climate change; the actress is a fervant lover of our beautiful planet

2. Mark Ruffalo : When he isn’t using his phenomenal strenght to fight villains sent to destroy planet Earth, Mark Ruffalo – known for his role as The Hulk – is a supporter of clean energies development through The Solutions Project, fights against polluting extraction methods with Artists Against Fracking and is the head of the Water Defense organization which aims at using technology and people’s involvement to keep the water resource clean.

3. Matt Damon : In Promised Land (2013), Matt Damon and producer Gus Van Sant dealt with ecology and the polluting extracting methods of hydrocarbons. Today, the actor is an ambassador for Water.org and fights for the protection of water resources, its accessibility both with determination and humour.

4. Arnold Schwarzenegger : Ever since he has converted one of his Hummer so that it can work on hydrogen, « Arnie » hasn’t stopped getting involved with the planet. Founder of the R20 organization, which regroups sub-national governments, towns and regions to fight against climate change; you could spot him in Paris in Ocotober 2014 during the Economic, Social and Environmental Council in Paris; and at the COP21 in December 2015, in the same city.

5. Shailene Woodley : Known for her roles in The Fault In Our Stars and Divergent, the young actress has participated in October 2016 to a gathering of 90 Native American tribes that were against the idea of a pipeline that would go through the Standing Rock Reservation. There have been many videos of Shailene getting arrested, though they haven’t helped overturn the final decision regarding the reservation, it has helped put more light on the threat that hanged over the natural reservation.

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“W” FOR WATER !

A picture says it all - April 26, 2017

environnement-ecologie-stars-planete-journee-eau

Lady Gaga throwing her “W” up in the air, © Instagram

Initiated in 1993 by the UN, World Water Day aims at raising awareness about water-related issues and getting people, politicians and companies to do their part when it comes to that precious resource. In 2017, the running theme was “Why Waste Water?”

Once again, many celebrities have decided to take part in the “festivities”. What better way to spread the word than posting on their socials a picture of them forming a “W” (for “Water”) with their hands?
Lady Gaga, Jimmy Fallon, Cara Delevingne, Adele, Bono, Emma Stone, Jennifer Lawrence and many others have urged their communities not to waste water but instead protect what is probably the most important resource for mankind.

Today, 1 person out of 3 doesn’t have access to clean water. In Sub-Saharan Africa, the average water consumption (all uses combined), per day and per person is 15 liters when it reaches 250 liters in the USA, Australia and Japan.

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Mundiya Kepanga, the Papuan chief is Robert Redford’s new BFF

Who's who - April 26, 2017

Papua New Guinea is home to one of the richest and oldest forests in the world. Although it covers nearly 70% of the country’s surface, with 20 000 species of plants, 1500 species of trees, 3 000 species of insects and more than 750 species of birds, it could be halved by 2021. The reason? The unrestrained logging of large trees by foreign companies.

To avoid deforestation, the traditional chief Mundiya Kepanga knew exactly what to do. First, Marc Dozier, a long-time friend of his, made him the main protagonist of his documentary « Frères Des Arbres » (« Brothers Of Trees »).

Also, during an international tour to talk about the situation of Papua New Guinea’s biggest forest, the Papuan chief crossed paths with movie star Robert Redford, who is also an ecologist, and invited him to visit him in his village. Great way to raise awareness … and you never know, maybe Mundiya will teach him how to whisper in the ears of trees…

papouasie-mundiya-kepanga-robert-redfort-planete-ecologie

Robert Redford with Mundiya Kepenga, Papuan traditional chief © UNESCO/F.Gentile

 

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Can a celebrity save a sea?

The killer question - April 26, 2017

Only time will tell. Wishing to “put back ecology at the center of the pleasure of life“, it is exactly what electronic music composer Jean-Michel Jarre is trying to do. He intends to let the world know that it is necessity for us to save the Dead Sea. Each day it dries a little more and sees its level decreasing by more than one meter per year. This is due, in particular, to the considerable exploitation by the neighboring countries of the waters of the River Jordan, which flows into it.

The location for his latest big show, which took place April 6th 2017, was chosen carefully: under the famous fortress of Massada and a few hundred meters away from the dry shores of the Dead Sea. The stage was erected at the lowest point of the earth’s surface. This made the artist and UNESCO ambassador of goodwill say: “I want to raise the lowest desert on the planet to a new dimension“.

With 10 000 people in the attendance, you could say the concert was a success. As for the environmental dimension, we’d say it was a fantastic way of bringing attention to the issue.

His first demand? Have the sea and its region registered as World Heritage sites.

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Laurence VEYNE, head of communication at Greenpeace France

The 3 questions - April 26, 2017

Orange Pop: For a long time, celebrities from the music, cinema, fashion or entrepreneurship have been getting involved (to various extents) with ecology, preservation of animal species, forests, resources,  and so on.
Do you think their involvement; speeches and overall actions have become a necessity to
environmental awareness and to respond to this major challenge?

Laurence VEYNE: Celebrities definitely have a role to play in alerting the general public about global issues, protection of the environment and the climate or the defense of fundamental human rights. Thanks to their media visibility, they can shed light on subjects that are usually forgotten and allow to reach audiences that are not traditionally those of the associations. They are complementary to the awareness raising work carried out by organizations via actions on the web, social networks or the media.

However, this work can be a double-edged sword for celebrities, as for associations: the collaboration has to be about an issue that means something deep and personal to both parties so that they all benefit from it.A famous spokesperson could harm the reputation of the association if their words or behavior went against what the NGO that they support stands for.
On the other hand, social networks would also point be the first to point out the potential inconsistencies, exposing the artist to criticism, as it has been the case in the past.

O.Pop: As an international NGO for the protection of the environment, accustomed to high-profile campaigns, how do you convince celebrities to join you and help the planet (like Marion Cotillard addressing the deforestation in the Congo and more recently Ludivico Einaudi’s performance for the “Save The Arctic” campaign?)

L.V.: We usually create lasting collaborations with celebrities; they are based on a genuine need for them to get involved. Ever since the start of her career, Marion Cotillard has always been a true ecologist so she has accepted quite naturally to support our campaigns, especially those about the preservation of forests, a subject she feels strongly about. Tryo, Mélanie Laurent and Lambert Wilson also support our actions and have gotten involved with oceans preservations works too. Furthermore, we must adapt to their schedules and make sure we’re not going against what they put on display in their career.
We’re very open to any form of collaboration with artists, as long as their motivations are heartfelt and they are in agreement with our demands, our values and our no-violence policy.

O. Pop: Does popularity mean greater responsibilities ? Is using you success, your fame, your wealth and your talent for an environmental cause fundamental in this day and age ?

L.V.: Yes, something like that. It is important that every one contributes somehow to building a better tomorrow, a « greener » and more peaceful one. Having said that, that commitment has to rely on profound and genuine convictions to be legitimate and credible. At Greenpeace, we try to raise awareness for ecology for the largest amount of people, hoping that they will do the same one-day. It is also the case for celebs that have what it takes to bring our actions to the next level, if they are willing to take the time to understand, invest and fight when it comes to environmental issues.

greenpeace-laurence-veyne-interview

Laurence VEYNE, head of communication at Greenpeace France © L.V.

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Our 10 favorite "green" anthems!

Music - April 26, 2017

Environment isn’t the most glamorous subject especially in the very flashy entertainment industry. So we’re delighted every time we hear that some of our favorite musicians care about the wellbeing of our planet and are willing to talk about it in their music.

Today, we give you a Top 10 of our favorite « green »-musical anthems, and they are all classics!

ELSEWHERE ON ORANGE POP

Playlist: Music with a (green) message

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Actor Gael García Bernal is a jaguar...

Stories - April 26, 2017

Who is your spirit animal? That’s the question UN seems to have asked their ambassadors for their latest campaign.

Titled « Champions », it is fronted by Brazilian supermodel Gisele Bündchen – who has been an environment goodwill ambassador for a long time – and many other celebs from all around the world. Its goal is to fight what they call “wildlife crime”. One by one, they explain why it is important to preserve animal species but also the plants and lands they need to survive.

The latest addition to the campaign has been Mexican actor Gael García Bernal, which comes as no surprise as he is known to be a passionate social, political and environmental activist.
Thanks to this amazing campaign, Gael is now a jaguar, footballer Neymar Jr. a tiger and Gisele is a sea turtle.

To become a Champion too, click here 😉

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Adrian Grenier has had enough of paperwork

Stories - April 27, 2017

Adrian Grenier has always been an eco-friendly celebrity. Ever since he’s been in the public eye, he has supported many environmental organizations and companies.

« Everything I do has the thought of environment in mind ».

These are the inspiring words the actor uttered when explaining why SignEasy gets his co-sign.

SignEasy is an app that wants to eliminate unnecessary paper usage when it comes to legal document signing. By transitioning to digital signature, everybody should be able to get their paperwork approved way faster as the Internet allows transferring files in seconds no matter where you are in the world. From where we stand, a « paperless » world is a win-win, for us as well as the environment so YEEAAAHHH to SignEasy.

The « Entourage » star usually keeps his followers updated on social media about environmental issues, so if you’re looking for a « green » celeb » to follow, Adrian is your guy 😉

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Jessica Alba and her eco-friendly "classmates" have something to say...

Stories - April 28, 2017

On #EarthDay, Jessica Alba posted on her Instagram what can only be described as a virtual Eco-Friendly Celebrities Yearbook that features a bunch of environment-minded celebrities urging people to do their part for a better planet.

Obviously, “valedictorian” Leo DiCaprio opens the video before his “classmates” Sophia Bush, Penelope Cruz and Cameron Diaz among others share their thoughts on the state of the world. “Honors student” Barack Obama makes an appearance too and “salutatorian” Mark Ruffalo seals the deal with some very inspiring words: “You are the change that you’re waiting for”.

Alongside the video, Alba said that she would use #EarthDay to come up with even more ideas to save the planet. Hopefully she’s not the only one…

Congratulations to class of 2017 for raising awareness about environmental issues.

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Arnold Schwarzenegger VS Pollution

Stories - May 01, 2017

There are times when you are so passionate about a subject that if you could, you’d use all the words in the dictionary just to express the extent of your thought.
Some make long speeches that never fail to impress the press and the masses, others write songs that become smash hits all over the world.
Today, we give you a brief yet possibly the most accurate statement about pollution, and it comes courtesy of the Terminator himself:

So there you have it, Schwarzy’s stance on pollution that he posted on his Snapchat on #EarthDay. To be honest we couldn’t have put said it best.
Turns out the saying is true: less can be more!
And just with one tweet, we love him even more ☺

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Harrison Ford, Ed Norton and Reese Witherspoon lend their voice to the planet

Stories - May 02, 2017

A few days before Earth Day, the hashtag #IfOnlyEarthCouldSpeak started trending on Twitter.
Nonprofit environmental organization Conservation International took the opportunity to revive its « Nature Is Speaking » campaign where movie stars lend their voice to make the planet speak.

Edward Norton is the soil, Harrison Ford the ocean, Reese Witherspoon is home and Liam Nesson is ice. The videos express just how much « they » have been neglected by us humans and each of them ends their plea with « Nature doesn’t need people. People need nature ». Well said, nature !

Though those videos were first published years ago, they sadly still ring true today…

Having said that, we have hope and we firmly believe that tomorrow will be better. We are willing to do whatever it takes to assure that our children’s future isn’t threatened by any of our past mistakes.
If it wasn’t the case already, we sincerely hope this magazine has given you enough reasons to take a stand for the planet.

Like Mark Ruffalo said : « You are the change that you’re waiting for »

 

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See you next week!

To be continued - April 26, 2017

Next Wednesday, we tell you all about Pedro Almodovar. Stay tuned! 

 

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