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The Orange Pop team

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This week's feature

VR in sport

Get ready to sweat!

Whether for the most enthusiastic, the less trained, the busiest, the least adventurous, the laziest, the least VIP, the geeks, the most motivated, the least resilient and the more anxious ones… virtual reality allows anybody to have a physical activity. From indoor cycling to the highest summits of the world, technology is opening the world up to many more possibilities all thanks to a headset and of course the creativity of athletes around the world.

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For our 103rd mag, join us as we put on our orange gear and virtual reality headset for one hell of a multi sport session:

  1. VR’s 851 calories
  2. The VR experience that got you skydiving from your sofa
  3. The most incredible spots of sport VR
  4. Interview with Alex Krawitz, the guy who mixes skate-board and VR
  5. Boxing without getting punched?
  6. Jeff Glassbrenner has climbed the Everest for you
  7. LCD Soundsystem’s Dance Party
  8. VR x Orange: introducing #Holotennis
  9. When a baseball player tries VR…
  10. Customize your sneakers with VR
  11. This just in: VR has made cricket COOL

So hold on tight as we zoom once again into pop culture!

And like former NFL player and now Next Galaxy’s Director of Virtual Reality Sports and Entertainment Akim Millington once said: 

Fans want to be immersed. They want to go, as close to being a part of the team as possible and to see what we see and feel what we feel

VR’s 851 calories

Fun Fact - May 31, 2017

If you weren’t totally sold on the association of VR and sport, why don’t you come and sweat it out to Thrill Of The Fight? Make sure to track your burned calories.

ORANGEPOP_CHIFFRE_SEMAINE

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Skydive from your sofa thanks to VR

A picture says it all - May 31, 2017

You’ve always dreamed of skydiving but the sole thought of being on a plane makes you dizzy? Well say thank you to technology! You can now feel like a bird in the sky from your cozy sofa and with your friends! American blogger Sara Dietschy faced her fear and took the jump… she also filmed it in VR for good measure. It all looks like an incredible experience that will no doubt be part of many people’s VR bucket list. Having said that, it’s still not as bad ass as doing the real thing 😉

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Top 5 most incredible spots of sport VR

Gimme 5 - May 31, 2017

The great thing about VR today, is that it takes us places we never even though we could get to. Here’s a selection of the best “places” VR can take us to.

1. In the canyons on a mountain bike: Quite impressive to say the least. You can see a hectic bike ride in the canyons. We’re not going to lie; we were a bit scared, especially during THAT leap that came out of nowhere.

2. Behind the wheel of a F1 car: A lot of us have dreamed of this ever since we were babies. Thanks to VR, we can now take the wheel of a Formula 1 car, a very fast one, in the middle of the Monaco Grand Prix (aka arguably the toughest one). The least we can say is that the experience is mind-blowing, way beyond our wildest dreams.

3. On a tightrope above the abyss: For those who’ve always wondered how it feels to be stranded on a tightrope above the ground, this video might be the best answer… or the best way to feel like Spider-Man in between two buildings in New York.

4. Front row at the Tour de France: For every bicycle race fan, attending the last race of the Tour de France in the Champs-Elysées in Paris is priceless. But since travelling to Paris is anything but priceless, the Tour de France launched a VR experience so that fans all over the world could live the moment as if they were there.

5. The locker room at Wembley Stadium: Thanks to VR, you can now go behind the football (or soccer) field. So why not start it all off from the locker room, then make your entrance with the team on the field and then have a little tour of all the places that are usually closed to the public?
Coming next, the game through the ball’s POV? Who knows!

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3 questions to Alex Krawitz, the guy who mixes skate-board and VR

The 3 questions - May 31, 2017

With the agency Firstborn, Alex Krawitz creates VR experiences. The most impressive is bar far the Dew VR Skate Experience that takes you on a skating session with the biggest riders on the planet. Good stuff!

Orange Pop: How did that project begin ? And how did pro skateboarders react to that VR project?

Alex Krawitz: The project began as a proactive creative idea that we put in front of our client, Mountain Dew. We saw VR as a way for the brand to get their audience, who are super into action sports, to experience something through VR that they’d never get to experience in real life – skateboarding with the pros. The Dew Skate team athletes that starred in the experience were stoked about the new technology and what it could do. And the fans that experienced VR Skate were really excited to feel that close to their favorite professional skaters.

Orange Pop: Technically, how did that project has been shot?

A.K: At the time the experience was created, there was not a lot out there to help with 360-degree production and post, so we ended up inventing a lot of it as we went along—from creating new filming techniques to building custom tools and rigs. For example, we wrote our own code to enable binaural audio and then shared it out with the VR community. Even by the time we delivered the final experience, there was already so much more available to help with production and post-production process. The VR medium grows at a very rapid pace.  To date, we have created about a dozen branded VR experiences.

O. Pop: According to you, what VR could bring new to skateboard fans?

A.K: I think there’s a huge opportunity for more immersive, interactive experiences for skateboard fans. DEW VR Skate let fans know what it feels like to skate with the pros by providing unique access. There’s so much more we can do in letting fans actually interact with VR experiences – especially in a gaming context.

alex-krawitz-firstborn-realite-virtuelle-skate-sport

Alex Krawitz, vice-president of content development at Firstborn

 

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How to box without getting punched?

The killer question - May 31, 2017

Believe it or not but it is now possible to box without risking that unwelcomed black-eye that will get you in trouble at work. Unsurprisingly, boxing is turning to VR more and more, and the simulations keep getting more realistic, like with Thrill Of The Fight for example. And for those who’d rather watch a fight than being part of one, the Sky VR app allows you to watch a fight on demand, in VR – as seen with the fight betweenWladimir Klitschko and Anthony Joshua. So, what are you waiting for? Put on your gloves already!

 

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Jeff Glassbrenner has climbed the Everest for you

Who's who - May 31, 2017

Jeff Glasbrenner isn’t your ordinary Joe. First of all he is extremely headstrong. After losing a leg in an accident aged 8, he started going against everything his doctor ordered. Through perseverance, he started playing basketball, biking and most importantly mountaineering. He has always wanted to let everyone know that he, too, could reach the highest points. And that’s exacly what he did!

Jeff has just climbed Mount Everest, by himself, during an 7 week long expedition. He made sure to capture the whole thing in VR for American magazine Sports Illustrated. Make sure to have a look at this breathtaking experience that takes virtual reality to its highest point yet.

jeff-glasbrenner-alpinisme-everest

Jeff Glasbrenner en pleine ascension © Sports Illustrated

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LCD Soundsystem's Dance Party

Music - May 31, 2017

Who never dreamed of dancing in a music video? Well, thanks to American rock band LCD Soundsystem, your dream came true.

At Google’s I/O conference in May 2017, the main attraction was “The Ballroom” where people were seen jamming and grooving to the band’s upcoming single via a VR headset.
In other words, a virtual dance party!

There’s no party like a VR dance party! Preview of LCD Soundsystem’s web VR music experience. #IO17

Une publication partagée par VRScout (@vrscout) le

Some lucky attendees were able to save their dance performances and watch them later in virtual reality. The best showings will be included in the video for « Tonite », which will be out Summer 2017.

The ever-changing VR experience was created by the band alongside the Google teams and interactive designers Moniker and Jonathan Puckey.

Reportedly, Google is working on a VR version of its Chrome web browser to ensure projects like this one are even more interactive and immersive. Looks like the future to us!

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VR x Orange: introducing #Holotennis

Stories - May 31, 2017

We’ve been sponsors of the French Tennis Open for quite some time now, so on the occasion of the 116th edition of the tournament and to celebrate our beautiful collaboration, we thought we’d give you a little special something.

Introducing: Holotennis!

This new VR experience will make you the master of the racket without ever getting to Roland Garros.

Once you’re wearing the VR headset, you are turned into a hologram, then can come and go as you wish on the Philippe Chartier court. Most importantly, you can play tennis against other users – who also appear as holograms.

Once again, Orange pushes the boundaries with this total immersion, which benefits from the power and quality of its fibre network.

To all the tennis aficionados, this is your chance to become Jo-Wilfried Tsonga or Rafael Nadal… minus the cheering celebs in the audience.

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When a baseball player tries VR...

Stories - June 01, 2017

Athletes are big fans of VR, whether to train or just to relax after a game. Lately, it seems like virtual reality experiences are closer to “reality” than they are from “virtuality”. We’re sure baseball player Jose Ramirez agrees with us.

A video of him captured by a team-mate was published on their team, the Cleveland Indians’ Instagram account where Ramirez can be seen, with his VR headset on, deep into what looks like a horror experience. The whole thing was apparently so immersive that dear ole Jose fell from his chair after seeing “el diablo” (the devil).

Watch until the end. 😂

Une publication partagée par indians (@indians) le


Mark our words, in a few years, VR will become larger than life. We’re super excited about it… but we must admit that we’re also a bit scared in advance

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Customize your sneakers with VR

Stories - June 02, 2017

Flying cars, teleportation, hoverboard… we’re not quite there yet, but in 2017 it is possible to customize your sneakers thanks to virtual reality.

You heard it right, Nike got together with the little geniuses over at R/GA to develop a VR experience that allows you to chose the fabric of your sneakers, their laces and soles, but also the color of the infamous swoosh!


For now it is only a prototype but if this is what the future holds in terms of designing sneakers, we’re in for some entertaining stuff

Congrats to everyone involved in this project, now let’s get to that flying skateboard we’ve been promised for so long!

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This just in: VR has made cricket COOL

Stories - June 05, 2017

We’re not saying cricket is boring… but we do think it’s not the most exhilarating sport there is.
Turns out virtual reality was in agreement with us so it decided to take over the popular sport and obviously, the result is amazing.

Brought to you by Intel during June 2017’s ICC Champions Trophy, not only the VR experience will have you testing your swings but also battling virtual bowlers. You will also be able to keep track of your performances to improve yourself each time.
It should be released later in the year and without much surprise, it will be available in Australia, India, the US and the UK (aka the countries where this sport is played the most)

Never has cricket look so badass. It almost looks like that infamous Armageddon scene (we know you know!)
Now THAT is entertaining. Who knew?!

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Catch a real ball... in VR

Stories - June 06, 2017

While some are busy drawing princesses and others developing rollercoaster, some are deep into tech research at Disney.

Disney Research has come up with a VR experience that has managed to integrate a real ball into a virtual world. Thanks to sensors placed on the ball and on a special glove that the user wears, he can witness the object’s trajectory on his headset.
Also, the experience allows you to know where the ball will land, so you can anticipate your moves.

OK, so we’re fans and all, but it got us wondering: will this technology birth a new generation of cheaters? Because, you know, knowing where the ball lands is like half of the job, no?

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See you next week!

To be continued - May 31, 2017

Next Wednesday, we zoom into pop culture with some very cool startups!

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