The killer question - January 18, 2017
Elon Musk unveils Solar Roof and Powerwall:
Elon Musk’s ability to invent technology that changes the world is common knowledge: his Hyperloop train, electric cars and Tesla batteries, and the SpaceX rocket ships, and more recently, his Solar Roofs that make every home energy-sufficient. Photovoltaic tiles capture energy and send it to super-batteries designed by Tesla.
Not only is he providing post-carbon solutions to energy supply challenges, he’s created a virtuous circle business model. In a nutshell, by using solar panels by SolarCity (solar energy specialist for homeowners, acquired by Tesla in June 2016) and Powerwall technology (home batteries from a Tesla and SolarCity partnership), Elon Musk has created a new industry.
Elon Musk and his firms control every step of the process, from R&D prototype design to market. His clients are individuals, companies, even countries. So how do you make a business out of tackling humanity’s most daunting challenge: global warming? He ensures economic viability for every project. For example, by developing reusable booster rockets for SpaceX and marketing them to NASA, Musk is financing part of his wildest scheme – the colonization of Mars. He’s even dreaming of offering tourists expeditions to the Red Planet. Galactic getaways!
Interplanetary transport via SpaceX:
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