Music streaming sites count worldwide subscriptions of 100 million users and are the industry’s new business model. The old yardstick – number of albums sold – is history. The key stat now is number of streams. It’s a watershed moment: music execs now focus on negotiating with streaming services. Thanks to streaming outfits like Deezer, we have millions of songs at our fingertips!
Not only has streaming up-ended the way we listen to tunes, it’s a game-changer for young talent. Record it in the garage, upload it to the Soundcloud, spread your fan base, and get yourself signed by a swank label like Jonas Aden’s (Spinnin Records) and Kungs (Universal).
But even with their Soundcloud notoriety, some young bands still aren’t on the big boys’ radar (MTV Awards, American Music Awards… ) because they don’t have a label. Imagine a Streaming Awards or adding streaming favs to the awards category list.
— Lil Chano From 79th (@chancetherapper) 19 janvier 2017
Chance the Rapper likes the idea. In a recent tweet, he suggested that his next CD may be a Soundcloud-only release. Since they’ll doubtless be Grammy quality tracks, he may just be right!
Chance the Rapper song nominated for a 2017 Grammy:
If you have a Deezer account, kick back and enjoy Chance’s whole album.