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Stories

Zayn Malik : from One Direction to beauty salon

Stories - March 22, 2017

If you didn’t get to see Zayn Malik on stage while he was in One Direction, maybe you’ll see him at his beauty salon.

Soon to be opened, it is a collaborative venture between Zayn, his mother and sister (how cute!). Taking to Instagram, Trisha Malik – the singer’s mom – announced that nail work, spray tans, hair and make up are some of the services which will be provided at the facility which will launch in their hometown of Bradford in the UK.

It is Zayn’s first foray outside of music after leaving One Direction for a solo career, and word is the Malik’s want this salon to be the first of many.

We’re sure many #Directioners will wait in line in the hope of seeing Gigi Hadid’s boyfriend stop by.

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Want lips like Kylie’s? See you on Snapchat!

Stories - March 23, 2017

When she’s not busy shooting scenes for her reality show “Keeping Up With The Kardashians”, Kylie Jenner is quite the businesswoman.

Kim’s sister launched “Kylie Cosmetics” in 2016 and while she opened a pop-up store in early 2017 to advertise the brand, her place of choice to display everything it has to offer has always been Snapchat. As the celebrity with the most followers on the social media, it comes as no surprise that she would use that platform to premiere her latest eyeshadows, liners, blushes and of course these infamous lip glosses.

Step by step, the Kardashian-Jenner clan keep changing the face of pop-culture and the world seems to love every second of it.

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Get summer-body ready with Teyana Taylor

Stories - March 24, 2017

Ever since the world fell in love with her at the 2016 MTV Video Music Awards, everybody has been wondering how long it would take singer Teyana Taylor to release a workout program. Well, the wait is over : « Fad2Fit » is here.

After being praised for her Flashdance-like performance and her incredible figure in Kanye West’s latest video « Fade », Teyana decided to take on the fitness industry to help us get our bodies ready for the summer. Though she has been teasing the project for a few months, it has officially been released in March 2017.
Its associated Instagram account has already amassed close to 35 000 followers and is often used to advertise the brand with snippets from the workout and pictures of its sportswear line.

Sneak peak into Month 1’s workouts! @teyanataylor #TeyanaTaylor #TeyanaTaylorThursdays #Legs #DanceSquat #F2F #Fade2Fit #Fade Sign up Now!!! Link is in BIO!

Une publication partagée par Teyana Taylor’s – Fade2Fit (@fade2fitness) le

With a new album on the way and a booming career in the fitness world, it seems like there is no stopping Ms. Taylor. We can’t wait to see where she goes next

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Mark Wahlberg: how his comics will help him take over Hollywood

Stories - March 27, 2017

Rapper, actor producer, philanthropist, owner of a fast food chain… if you thought Mark Wahlberg’s plate was at full capacity, think again! The multitasker is embarking on a new venture: comics… but there’s a twist.

Mark is reportedly entering the comics world to develop a new story called « Alien Bounty Hunter », a story about a… you guessed it, a bounty hunter who is trying to survive in an alien-infested world.
Even if it’s in its early stages of production, it seems the movie star and Vault Comics are already thinking about Hollywood buying its rights to turn it into yet another comics-based movie franchise. Seeing how the film industry is eating up flicks by the likes of DC Comics and Marvel, this is once again a very smart move for Wahlberg.

The only thing missing is a book store for the businessman to exclusively sell his comics… but it’s not like this couldn’t materialize, after all it’s Mark Wahlberg we’re talking about.


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Spectacles Store : Snapchat Strikes Back!

Stories - March 15, 2017

Snapchat is full of surprises 🙂
After the awaited launch of its very first pop-up shop right opposite New York’s Apple Store last November, the teens’ favorite social network is back at it again, this time in Los Angeles, California, just a few blocks away from its headquarters.

Snapbot
If you were wondering what they sell in the shop, the answer is “Spectacles”, the name given to their connected glasses which are equipped with a camera that can take circular videos.
Inside the store, no human staff in sight, it’s all about Snapbots which are big yellow vending machines in charge of meeting the clientele’s needs. Although the product is now available to purchase on the Internet – and that Snapbots keep popping up everywhere in the U.S. – the arrival of the store seems to keep people buzzing as much as it did late last year in NYC.


As you can tell by the 24 hours lifespan of a Snap, ephemerality definitely is a keyword for Snap Inc., that’s why the very concept of selling by-products in pop-up stores is both logical and genius.

With the launch of a second shop in less than six months – which should stay open for “a few weeks” – we can’t help but wonder if more one-off openings around the world are in the company’s future. At a time when London has been chosen as the location of their international headquarters, can we expect a Spectacles Store on Oxford Street or Piccadilly Circus?
Only time will tell… and honestly, it’s that very unpredictability that makes Snapchat a landmark of modern pop culture

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IKEA x Colette : When Retail Titans Get Together

Stories - March 16, 2017

One is beloved by families looking for fair prices – the other one is a holy place for trend-setters and hipsters from all over the planet. The latest collab’ that people are talking about is IKEA x Colette!

IKEA 1

Your first reaction might have been “WTF“, but this idea – nothing but its randomness – is one of the most exciting we’ve heard about in a long time.  

Colette is THE Parisian concept-store and although people seem to have forgotten it, IKEA definitely is a concept-store. Granted, not as high-end as what you would expect from this kind of shop, still it shares the same characteristics. Indeed, they sell furnitures and decoration stuff but do not forget about the cafeterias and food shops which exclusively sell Swedish products and that you can only access after going through the path imposed by the space’s architecture.

This collab goes far more than a co-branding operation, and looking at the pictures that are making the rounds on the Internet, it looks like a “best of both worlds” affair.

IKEA 2

Will the collection and its price range be enough to bag Colette a new audience? Will IKEA get some “cool” points out of this?
See you on March 20th a Colette’s and of course on social media.

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Pop-ups Invasion At Festivals

Stories - March 17, 2017

Pop-ups are totally on-trend as of late, you can spot them by the dozen at festivals as well.

At this year’s South By South West Festival (SXSW), it was all about the “In Search Of” store, a pop-up which wouldn’t look out of place in the streets of Brooklyn. With its Boho-Chic vibe, it’s a polymorphic space made of a gift shop, a bar and a concert-ready backyard.
With its bespoke items, clothing and 10$ vinyls, the mood is set for you to feel like it’s Woodstock all over again!

It was created by american network TBS around their dark comedy “Search Party” which focuses on a group of pals who go looking for a missing friend.

In Los Angeles, the Pan-African Film Festival was filled with pop-up which provided amazing shopping experiences shops too, knowing Orange’s creativity, we can’t wait to find out what the polish Orange Warsaw and romanian Summer Well festivals have in store for us.
Find out more about the first one here, and the other one right there.

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“The Village” Takes You Back To The Future

Stories - March 20, 2017

Swiss company VITRA is well known for developing innovative furnitures, it has its very own museum and is never afraid to push the envelope when it comes to designing working environments.
At this year’s EuroShop, they presented the ultimate shopping experience, one which brings the customer and technology closer than ever before.

With « The Village », they came out of the gates with a fictitious shopping space made of five different stores and a plaza. Ranging from automobile, cosmetics and food to fashion and electronics, their goal was to give the consumers an idea of what it would be to shop in the future.

What’s most fascinating with this project is the amount of detail that went into optimizing customer experience : impeccable staff assistance, a lounge area to chill and relax as well as services which appeal to all five senses and others which merges the real and virtual worlds. Edgy!

Still, amidst all the technology, the customer runs the show and human interaction has remained a key factor in the concept’s success.
As « The Village » is only a mock-up for now, we can’t wait to find out when and where a real life version will launch, we’ll be the first in line to witness this seemingly amazing customer experience.

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The next big thing : Star Wars Celebration

Stories - March 21, 2017

As much as the Internet is a great source to acquire rare memorabilia or authentic pieces, some things can only be found within the realm of a store… just ask Star War fans!

With 2017 marking the 40th anniversary of the first ever movie of the saga, PopMinded, a by-products specialist, already has the enthusiastic fanbase buzzing thanks to its upcoming pop-up shop at “Star Wars Celebration”, a convention which will take place in Orlando on April, 13th – 16th.

Developed by Hallmark, PopMinded’s intention is to celebrate the fandom culture with collectibles and special gifts only available at specific events.
Amazing products like Stormtroopers keepsake ornaments and itty bittys will be displayed during the event. The most-wanted feature will probably be blue-suited Snaggletooth of which only a thousand pieces exist: in a very exciting move PopMinded is planning on selling only 250 per day.
Art displays, signings and meet & greets are also expected to take place. Plus, a few celebs are already lined up to appear at the big event, like Riz Ahmed just to name one.

It’s great to see that every aspect of pop-culture can be celebrated through pop-ups. Though at times we wish they were permanent, part of the fun resides in their elusiveness, so we advise you to stay on the lookout for the next best stores… before they fade away.

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FESPACO 2017: 4 prizes for Orange Studio

Stories - March 08, 2017

One of the biggest events in African cinema, FESPACO was back with a bang earlier this month!

The 25th edition of the film festival brought together filmmakers from across the continent, screening the cream of Africa’s cinematic crop. And amongst the rising stars of this year’s festival, Orange Studios co-productions made an impact, picking up 4 prizes!

Take “Wulu” for starters. Made in Malia, the film won recognition for its gritty portrayals of real life in the region. Daouda Coulibaly’s feature made a huge impression on the jury, while principal actor Ibrahim Koma walked away with the prize for best masculine interpretation.

Frontières” by Apolline Traoré, on the other hand, wowed the crowds. Plunging the viewer in the epic tale of four women who traverse the African continent, the film transported jury and audience alike, leaving the festival with a total of three prizes!

Whatever side of the stage you were on, there’s no denying the fact that FESPACO 2017 was a huge success. Congratulations to all the winners; here’s to next time!  😉

 

 

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